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White Space Archives

1-to-1 Marketing

Two Methods For Marketing Success Using Data You Already Own


Every organization, whether a one-person company or a business giant has some type of existing data they can use to help make their marketing and communication efforts more effective. Marketing that is more effective means more goods sold or services rendered, and hopefully, an even better bottom line. Remember, the better job you do maintaining your data, the more effective it will be in your communication http://www.whitespacemessaging.com/2010/03/30/two-methods-for-marketing-success-using-data-you-already-own/

CARD Act

Reg Z and CARD Act Mandates Require an Honest Communication Strategy


Changes in laws and the personal situation of customers is leading to fear and uncertainty. Using psychology and clear, personalized messaging can build trust and confidence in your http://www.whitespacemessaging.com/2010/03/07/reg-z-and-card-act-mandates-require-an-honest-communication-strategy/