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White Space Archives

Customer Communication

Make a Statement With Statement Marketing


What is statement marketing? It is sometimes called TransPromo or integrated customer communications, and other names too numerous to list, but what it refers to is the practice of putting messages, usually related to marketing, on transactional documents. It is not rocket science, but it is effective and economical. This article will investigate how advances in data technology give this proven communication strategy even more bang for the marketing http://www.whitespacemessaging.com/2010/06/09/statement_marketing/

1-to-1 Marketing

Four Simple Steps to Get More Data Today.


Using only four simple steps, you can be on your way to more effective marketing communications. http://www.whitespacemessaging.com/2010/03/31/four-simple-steps-to-get-more-data-today/

1-to-1 Marketing

Two Methods For Marketing Success Using Data You Already Own


Every organization, whether a one-person company or a business giant has some type of existing data they can use to help make their marketing and communication efforts more effective. Marketing that is more effective means more goods sold or services rendered, and hopefully, an even better bottom line. Remember, the better job you do maintaining your data, the more effective it will be in your communication http://www.whitespacemessaging.com/2010/03/30/two-methods-for-marketing-success-using-data-you-already-own/

Customer Communication

Customer Communication: Strategy Matters


With all of the customer communication outlets today, it is no wonder people are confused. Keep your eye on the ball. Whether a newspaper ad or a Blog, it is the strategic implementation of a plan that yields the results you http://www.whitespacemessaging.com/2010/02/15/customer-communication-strategy-matters/