With all of the customer communication outlets today, it is no wonder people are confused. Keep your eye on the ball. Whether a newspaper ad or a Blog, it is the strategic implementation of a plan that yields the results you http://www.whitespacemessaging.com/2010/02/15/customer-communication-strategy-matters/
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We’re friends, right? Let’s be honest with each other. You toss most of your mail into the recycling bin without giving it a very close look, don’t you? I know, I do it too. I undertake the laborious task of walking to the mailbox at the end of my driveway (OK, I admit it, sometimes http://www.whitespacemessaging.com/2010/02/03/transpromo-put-your-message-where-it-will-be-seen/ Well, it is 2010 and many of the laws that pertain to transactional documents are changing. If you are reading this, presumably you have some basic knowledge of the Laws involved, particularly “Reg Z” and the “CARD Act.” Some of the law’s requirements have already taken effect. Now, customer data, accuracy and document automation is http://www.whitespacemessaging.com/2010/01/11/reg-z_the-card-act-transpromo/ Use Your Space Well. With the New Year starting and people becoming more positive about the future, we still want to the most of what we already have. Even if this is the recovery we are told is imminent (a claim of which I remain skeptical), we still want to run our businesses lean and http://www.whitespacemessaging.com/2010/01/07/use-what-you-have/ Generally speaking, TransPromo communication means placing messaging on transactional documents (invoices, statements and the like). And you should care because it is an effective and economical way to deliver your messages to the right person at the right time, the right way. At the most basic level, it is a process by which data is analyzed http://www.whitespacemessaging.com/2009/12/21/what-is-transpromo-and-why-should-i-care/ This is NOT the kind of white space that we work with. Welcome to White Space. Thanks for stopping by. Normally this will be a site where you can count on receiving the latest information about marketing and communication strategy. Specifically, we will explore the ways that you can use data and “white space” to help http://www.whitespacemessaging.com/2009/12/21/welcome-to-white-space/ |
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