What is statement marketing? It is sometimes called TransPromo or integrated customer communications, and other names too numerous to list, but what it refers to is the practice of putting messages, usually related to marketing, on transactional documents. It is not rocket science, but it is effective and economical. This article will investigate how advances in data technology give this proven communication strategy even more bang for the marketing http://www.whitespacemessaging.com/2010/06/09/statement_marketing/
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I read things. A lot of things. When I do not have time to read something, I put it aside to read at a more convenient time. I carry a pile of these articles with me in my briefcase in case I ever find myself with a spare moment or two. It is a good http://www.whitespacemessaging.com/2010/03/10/data-personalization-lawyers-and-documents-some-utterly-random-thoughts/ Changes in laws and the personal situation of customers is leading to fear and uncertainty. Using psychology and clear, personalized messaging can build trust and confidence in your http://www.whitespacemessaging.com/2010/03/07/reg-z-and-card-act-mandates-require-an-honest-communication-strategy/ Do not get caught violating the CARD Act. There are a lot of very picky details, and you should become familiar with them to save your comapny from a lot of unnescssary problems. http://www.whitespacemessaging.com/2010/03/02/devil_in_the_detail/ We’re friends, right? Let’s be honest with each other. You toss most of your mail into the recycling bin without giving it a very close look, don’t you? I know, I do it too. I undertake the laborious task of walking to the mailbox at the end of my driveway (OK, I admit it, sometimes http://www.whitespacemessaging.com/2010/02/03/transpromo-put-your-message-where-it-will-be-seen/ TransPromo is an outstanding tool to communicate with customers. But it is only one of many tools that can be used in conjunction with each other to make a massive impact on your company’s marketing program. http://www.whitespacemessaging.com/2010/01/25/transpromo_and_email_marketing/ Do Not Mail legislation has become a hot topic among those involved in direct mail and catalog marketing, but also in state legislatures around the country. In 2008, 12 states considered 15 bills that would limit the right to send direct mail. 2009 was no better with states from California to Connecticut, considering implementing a http://www.whitespacemessaging.com/2010/01/12/transpromo-not-impacted-by-do-not-mail-legislation/ Well, it is 2010 and many of the laws that pertain to transactional documents are changing. If you are reading this, presumably you have some basic knowledge of the Laws involved, particularly “Reg Z” and the “CARD Act.” Some of the law’s requirements have already taken effect. Now, customer data, accuracy and document automation is http://www.whitespacemessaging.com/2010/01/11/reg-z_the-card-act-transpromo/ Use Your Space Well. With the New Year starting and people becoming more positive about the future, we still want to the most of what we already have. Even if this is the recovery we are told is imminent (a claim of which I remain skeptical), we still want to run our businesses lean and http://www.whitespacemessaging.com/2010/01/07/use-what-you-have/ Generally speaking, TransPromo communication means placing messaging on transactional documents (invoices, statements and the like). And you should care because it is an effective and economical way to deliver your messages to the right person at the right time, the right way. At the most basic level, it is a process by which data is analyzed http://www.whitespacemessaging.com/2009/12/21/what-is-transpromo-and-why-should-i-care/ |
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