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White Space Archives

1-to-1 Marketing

Four Simple Steps to Get More Data Today.


Using only four simple steps, you can be on your way to more effective marketing communications. http://www.whitespacemessaging.com/2010/03/31/four-simple-steps-to-get-more-data-today/

Maximizing ROI

Three Print Methods to Maximize Effectiveness of Your Communications


There are many print methods and combinations of print methods available. Which one is best for you will depend on what you are trying to accomplish. http://www.whitespacemessaging.com/2010/02/22/three-print-methods-to-maximize-the-effectiveness-of-your-communications/

Maximizing ROI

Make Mail Work: TransPromo Gets Your Message Seen


We’re friends, right?  Let’s be honest with each other.  You toss most of your mail into the recycling bin without giving it a very close look, don’t you?  I know, I do it too.  I undertake the laborious task of walking to the mailbox at the end of my driveway (OK, I admit it, sometimes http://www.whitespacemessaging.com/2010/02/03/transpromo-put-your-message-where-it-will-be-seen/

Maximizing ROI

The Right Print Method Can Save You Money


I am pleased to announce that an article I authored on maximizing ROI through the proper print methods was published. Check it out here.

Data

Use What You Have


Use Your Space Well.

With the New Year starting and people becoming more positive about the future, we still want to the most of what we already have. Even if this is the recovery we are told is imminent (a claim of which I remain skeptical), we still want to run our businesses lean and http://www.whitespacemessaging.com/2010/01/07/use-what-you-have/