White Space Marketing: Communication Strategy and Compliance

What is statement marketing? It is sometimes called TransPromo or integrated customer communications, and other names too numerous to list, but what it refers to is the practice of putting messages, usually related to marketing, on transactional documents. It is not rocket science, but it is effective and economical. This article will investigate how advances in data technology give this proven communication strategy even more bang for the marketing http://www.whitespacemessaging.com/2010/06/09/statement_marketing/