What is statement marketing? It is sometimes called TransPromo or integrated customer communications, and other names too numerous to list, but what it refers to is the practice of putting messages, usually related to marketing, on transactional documents. It is not rocket science, but it is effective and economical. This article will investigate how advances in data technology give this proven communication strategy even more bang for the marketing http://www.whitespacemessaging.com/2010/06/09/statement_marketing/
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In this article, the last in our series, we will look at section four of the Massachusetts law, which addresses the specific requirements for electronic data. As most businesses maintain some form of electronic data, this is a very important topic to know and understand. http://www.whitespacemessaging.com/2010/06/07/data-protection/ |
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