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White Space Archives

1-to-1 Marketing

Four Simple Steps to Get More Data Today.


Using only four simple steps, you can be on your way to more effective marketing communications. http://www.whitespacemessaging.com/2010/03/31/four-simple-steps-to-get-more-data-today/

1-to-1 Marketing

Two Methods For Marketing Success Using Data You Already Own


Every organization, whether a one-person company or a business giant has some type of existing data they can use to help make their marketing and communication efforts more effective. Marketing that is more effective means more goods sold or services rendered, and hopefully, an even better bottom line. Remember, the better job you do maintaining your data, the more effective it will be in your communication http://www.whitespacemessaging.com/2010/03/30/two-methods-for-marketing-success-using-data-you-already-own/

1-to-1 Marketing

Create More Effective Marketing and Communications: Data and Personalization is the Key


You must know that your audience expects you to know them, and if you want to communicate with them, you had better get to know them. Personalization is an effective strategy for your business and your customers and prospects will appreciate the http://www.whitespacemessaging.com/2010/03/24/create-more-effective-marketing-and-communications-data-and-personalization-is-the-key/

CARD Act

Shuffling the Deck of the CARD Act


In yet another modification to the third (and possibly final) phase of the CARD Act, the FED is again modifying the rules that become effective in August of this year.  Well, if you are interested in reading the entire proposed modifications, they are available for download at the White Space Resource Center.  If you would http://www.whitespacemessaging.com/2010/03/19/proposed-card-act-regulations/

Customer Communication

What My Grandfather and Green Bagels Taught me About Marketing


Sometimes, old-school methods work well even today. My Grandfather taught me some of those lessons and they have helped me in my career and more importantly, in my life. http://www.whitespacemessaging.com/2010/03/15/what-my-grandfather-and-green-bagels-taught-me-about-marketing/

Customer Communication

Data, Personalization, Lawyers and Documents: Some Utterly Random Thoughts


I read things.  A lot of things.  When I do not have time to read something, I put it aside to read at a more convenient time.  I carry a pile of these articles with me in my briefcase in case I ever find myself with a spare moment or two.  It is a good http://www.whitespacemessaging.com/2010/03/10/data-personalization-lawyers-and-documents-some-utterly-random-thoughts/

CARD Act

Reg Z and CARD Act Mandates Require an Honest Communication Strategy


Changes in laws and the personal situation of customers is leading to fear and uncertainty. Using psychology and clear, personalized messaging can build trust and confidence in your http://www.whitespacemessaging.com/2010/03/07/reg-z-and-card-act-mandates-require-an-honest-communication-strategy/

CARD Act

CARD Act Compliance: The Devil is in the Details


Do not get caught violating the CARD Act. There are a lot of very picky details, and you should become familiar with them to save your comapny from a lot of unnescssary problems. http://www.whitespacemessaging.com/2010/03/02/devil_in_the_detail/