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White Space Archives

CARD Act

Initial Reaction to The CARD Act


Initial Reaction to The CARD http://www.whitespacemessaging.com/2010/02/26/cardact_reaction/

Maximizing ROI

Three Print Methods to Maximize Effectiveness of Your Communications


There are many print methods and combinations of print methods available. Which one is best for you will depend on what you are trying to accomplish. http://www.whitespacemessaging.com/2010/02/22/three-print-methods-to-maximize-the-effectiveness-of-your-communications/

Customer Communication

Customer Communication: Strategy Matters


With all of the customer communication outlets today, it is no wonder people are confused. Keep your eye on the ball. Whether a newspaper ad or a Blog, it is the strategic implementation of a plan that yields the results you http://www.whitespacemessaging.com/2010/02/15/customer-communication-strategy-matters/

Maximizing ROI

Make Mail Work: TransPromo Gets Your Message Seen


We’re friends, right?  Let’s be honest with each other.  You toss most of your mail into the recycling bin without giving it a very close look, don’t you?  I know, I do it too.  I undertake the laborious task of walking to the mailbox at the end of my driveway (OK, I admit it, sometimes http://www.whitespacemessaging.com/2010/02/03/transpromo-put-your-message-where-it-will-be-seen/