Do Not Mail legislation has become a hot topic among those involved in direct mail and catalog marketing, but also in state legislatures around the country. In 2008, 12 states considered 15 bills that would limit the right to send direct mail. 2009 was no better with states from California to Connecticut, considering implementing a “Do Not Mail” registry. Florida, New York and New Jersey have also considered, or are considering, such legislation.
So is your message “junk?” I bet you would say no. What would the legislation say? If passed, how would that affect your ability to communicate with your current customers and future prospects? It doesn’t look good, does it? But take heart for all is lost! You see, transactional documents, by their very nature, are not covered any of the “Do Not Mail” proposals. You can’t “opt out” of receiving billing documents and legally required notices. In addition, people read those documents far more than they read direct mail. This means that no matter what the “Do Not Mail” legislation says, you can use your data to make sure that the right person is receiving the right message at the right time.
With White Space as your transactional document partner, you can not only fight city hall, you can win!