TransPromo is an outstanding tool to communicate with customers. But it is only one of many tools that can be used in conjunction with each other to make a massive impact on your company’s marketing program. http://www.whitespacemessaging.com/2010/01/25/transpromo_and_email_marketing/
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Do Not Mail legislation has become a hot topic among those involved in direct mail and catalog marketing, but also in state legislatures around the country. In 2008, 12 states considered 15 bills that would limit the right to send direct mail. 2009 was no better with states from California to Connecticut, considering implementing a http://www.whitespacemessaging.com/2010/01/12/transpromo-not-impacted-by-do-not-mail-legislation/ Well, it is 2010 and many of the laws that pertain to transactional documents are changing. If you are reading this, presumably you have some basic knowledge of the Laws involved, particularly “Reg Z” and the “CARD Act.” Some of the law’s requirements have already taken effect. Now, customer data, accuracy and document automation is http://www.whitespacemessaging.com/2010/01/11/reg-z_the-card-act-transpromo/ I am pleased to announce that an article I authored on maximizing ROI through the proper print methods was published. Check it out here. Use Your Space Well. With the New Year starting and people becoming more positive about the future, we still want to the most of what we already have. Even if this is the recovery we are told is imminent (a claim of which I remain skeptical), we still want to run our businesses lean and http://www.whitespacemessaging.com/2010/01/07/use-what-you-have/ |
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