Generally speaking, TransPromo communication means placing messaging on transactional documents (invoices, statements and the like). And you should care because it is an effective and economical way to deliver your messages to the right person at the right time, the right way.
At the most basic level, it is a process by which data is analyzed http://www.whitespacemessaging.com/2009/12/21/what-is-transpromo-and-why-should-i-care/
