What is statement marketing? It is sometimes called TransPromo or integrated customer communications, and other names too numerous to list, but what it refers to is the practice of putting messages, usually related to marketing, on transactional documents. It is not rocket science, but it is effective and economical. This article will investigate how advances in data technology give this proven communication strategy even more bang for the marketing buck. Continue reading Make a Statement With Statement Marketing
Previously we looked at the Massachusetts personal information security requirements as it related to all owned personal information. It was, admittedly not a light read, but it is necessary information to have in our knowledge bank. In this article, the last in our series on data protection, we will look at sections four and five of the Massachusetts law, which addresses the specific requirements for electronic data and the implementation dates. As most businesses maintain some form of electronic data, this is a very important topic to know and understand. These details are found in Standards For the Protection of Personal Information of Residents of the Commonwealth, at Sections 4 and 5. If you would like to see the entire set of Regulations, they are available for a free download at the White Space Resource Center. Continue reading Down and Dirty Electronic Data Protection
- How Secure is your data?
Let us review what we have covered thus far. It has been a while since we discussed this topic (sorry for the extended period of silence and thank you to everyone who checked in during that time. It was just a busy business schedule, but your concern is appreciated). Thus far, we identified a general need for data security and the need for a comprehensive written privacy protection policy relative to personal information. We then started to review the Massachusetts Regulations regarding data security. In Section 1, we looked at the purpose and scope of the Regulations. We then reviewed the definitions within the Regulations and how the Regulations could affect your business even if you have never set foot in Massachusetts.
This article will examine the obligations companies that own or license covered data must take to safeguard that data. These details are found in Section 3 of the Standards For the Protection of Personal Information of Residents of the Commonwealth. If you would like to see the entire set of Regulations, they are available for a free download at the White Space Resource Center. Continue reading Protecting Personal Data: Comprehensive Information Security Programs – Part 3
This is part twoof our series on the new data security law in http://www.whitespacemessaging.com/2010/04/15/protecting-personal-data-comprehensive-information-security-programs-%e2%80%93-part-2/
This is part one of our series on the new data security law in http://www.whitespacemessaging.com/2010/04/13/protecting-personal-data-comprehensive-information-security-programs/
Privacy and data security are becoming a significant challenge for any business maintaining personal information and data. Massachusetts has the strictest laws and regulations regarding the security of personal information. Copies of the relevant statutes and regulations are available for download at our Resource Center (see link in article). http://www.whitespacemessaging.com/2010/04/04/data-security-what-you-need-to-know-to-avoid-compliance-issues/
Using only four simple steps, you can be on your way to more effective marketing communications. http://www.whitespacemessaging.com/2010/03/31/four-simple-steps-to-get-more-data-today/
Every organization, whether a one-person company or a business giant has some type of existing data they can use to help make their marketing and communication efforts more effective. Marketing that is more effective means more goods sold or services rendered, and hopefully, an even better bottom line. Remember, the better job you do maintaining your data, the more effective it will be in your communication http://www.whitespacemessaging.com/2010/03/30/two-methods-for-marketing-success-using-data-you-already-own/
You must know that your audience expects you to know them, and if you want to communicate with them, you had better get to know them. Personalization is an effective strategy for your business and your customers and prospects will appreciate the http://www.whitespacemessaging.com/2010/03/24/create-more-effective-marketing-and-communications-data-and-personalization-is-the-key/
In yet another modification to the third (and possibly final) phase of the CARD Act, the FED is again modifying the rules that become effective in August of this year. Well, if you are interested in reading the entire proposed modifications, they are available for download at the White Space Resource Center. If you would http://www.whitespacemessaging.com/2010/03/19/proposed-card-act-regulations/